Local SEO
“We rank third for plumbers” is not really a fact. Local results change street by street: first outside your own front door, invisible three miles east. With Local SEO Pro, TuBe SEO runs 49 real map searches around your business every week and paints where you appear in the map pack, the three names at the top of a local search.
What you get
Every plan covers the listing: your Google Business Profile audited and scored out of 100, plus the local pages and listings that back it up. The Local SEO Pro add-on covers the map: a weekly 49-point scan of where you rank, an AI-answer grid, and Google Post and review reply drafts.
Local SEO Pro is $49 a month for one location, and less per location as you add more. See the add-on prices
Local work runs alongside the rest of your plan. The same account covers the articles, the links and the technical fixes that let Google read any of it.
Where you really rank
Google works out local results from where the searcher is standing, so one number cannot describe a result that changes every few blocks. TuBe SEO runs 49 separate map searches around your business, records the position at each point, and paints them as a heatmap. A missing side of town shows up immediately.
One search outside your door, where you come first. One four miles east, where you do not appear. Average them and you describe neither; the average can hold steady while you quietly lose half your market.
The software lays a 7 by 7 grid around your business. Each of the 49 points runs a real map query for your term, and the position at that exact spot is painted. The weekly scan covers two miles around you; from the dashboard you can run one from 1 to 10 miles, tight for a city or wide for a county service area. The trade calls it a geogrid: 49 honest searches instead of one.
The heatmap
TuBe SEO paints your 49 results as a map you read like a weather forecast. Green means top three at that point. Yellow and orange, slipping. Red, buried. Grey, not there at all. The shape tells you where you are genuinely competitive.
Example heatmap, not a client result.
Over time
TuBe SEO keeps every weekly scan, so the heatmap becomes a trend rather than a snapshot. Two numbers move across scans: share of voice, how much of the 49-point map belongs to you, and average rank across all 49 points.
Across the whole map, how much of what customers see belongs to you? It rises when you win ground and slips when somebody else wins your edges. The easiest number to read, because it maps to territory.
Average rank is worth watching as a trend, next to the map that produced it, never alone. An improving average with stalled share of voice means your strong area got stronger, the least valuable progress a local business can buy.
The comparison that matters is against your own last scan. Same points, same term, same 49 searches: a change in the picture is a change in your market.
Your competitors
Every scan records who outranked you at each point, and TuBe SEO profiles them: review count, review pace, categories claimed, and rule breaches. Keyword-stuffed names are the common one, and worth reporting, because a padded name is an advantage never earned.
The competitor report
A competitor beating you is beating you for a reason, and from the outside you can usually see it. Side by side, the plan writes itself: out-review the volume winners, claim the missing categories, report the rule breakers.
Example panel. In your account these are the businesses that appeared during your scan.
Three times your reviews and none this year is a different problem from fewer reviews arriving every week. The second one is about to pass you.
Categories are a lever you can change today and feel next month. Every category claimed by the businesses beating you becomes a short list.
Google requires the real business name. Padded names are flagged with what was found, so reporting one is a decision made on evidence, not irritation.
Google Business Profile
Every plan audits your listing into a scored 0 to 100 plan. Every factor carries the exact change and an evidence tier: how sure the industry is that it moves local rankings. Proven work comes first, so the score reads as a work list.
An evidence tier says how well supported each factor is: strongly evidenced, moderately evidenced, or weak. You see why one item sits above another.
Without tiers, a long checklist treats posting on your profile as equal to fixing a wrong primary category. With them, the proven work floats to the top and the folklore is labeled folklore.
A finding without a fix is a complaint. Each item states the change to make, so the plan can be handed to whoever manages the listing.
| What we check | How sure the evidence is | The change to make |
|---|---|---|
| Who you are | ||
| Primary category | Strong | Use the category most of the businesses in your map pack use for your core service. |
| Secondary categories | Strong | Add every category you genuinely offer, and stop at about four. |
| Website link | Strong | Link the page that ranks for your main service, which is not always your home page. |
| Your reputation | ||
| How fast reviews arrive | Strong | Ask every finished job for a review. Four to eight a month, every month, beats a one-off push. |
| Replying to reviews | Moderate | Reply to every review within a day or two, the bad ones included, in your own voice. |
| How complete you look | ||
| Business hours | Strong | Set the real hours you answer. Faking 24/7 is a spam signal. |
| Photos | Moderate | Add photos steadily, a couple a week. They help people choose you more than they move rankings. |
| Google Posts | Weak | Worth doing for the people who read your profile. Labeled weak as a ranking factor, so nobody mistakes it for one. |
The audit does not touch your profile. The software does the heavy lifting. It never takes the wheel. Changes to your profile are yours to make or approve, the same rule that means nothing changes on your website without your yes.
AI answers, locally
They might in one part of town and not another. With Local SEO Pro, TuBe SEO's AI-answer grid runs every week across your area, and each point asks Google's AI answer the buying question. It answers what no rankings report covers: where AI names your business, mile by mile.
Example grid. ✓ your site was linked as a source. ~ your business was named but not linked. × you were absent from the answer. · no AI answer came back at that point.
The rhythm
TuBe SEO runs local work every week, because reviews keep arriving, competitors change categories and Google keeps redrawing the map. With Local SEO Pro, the grids run on schedule, the drafts arrive for your approval, and the next scan shows what moved.
With Local SEO Pro, 49 searches for each of your search terms, up to five, across the area you serve. Every week.
The audit refreshes as new data lands, so the scored plan matches your listing today.
Proven items first, folklore last or never. You make the changes, and post and reply drafts wait for your approval.
Same points, same term. Two maps side by side show whether anything moved.
The grids run every week for each search term. Nobody has to remember to press a button.
Nothing is overwritten. Scans from six months ago are still there, which is why the sequence beats any single picture.
Google Post drafts and review reply drafts wait for your yes. Posting straight to Google waits for Google's API access.
A grey quarter of the map is rarely a website problem. Knowing which kind of problem it is decides next month's work.
Local is a cadence. A one-off audit and a PDF is a snapshot of a moving thing. See how it works.
Straight answers
The map pack is the little map at the top of a local search, with three businesses under it. On a phone it fills most of the first screen, and plenty of people never scroll past it. With Local SEO Pro, TuBe SEO measures every week whether you are in it, and where around your area you drop out.
Every plan audits your Google Business Profile and scores it out of 100, with the fix for every point you are losing. Local SEO Pro adds the weekly work: a 49-point map grid for up to five search terms, an AI-answer map grid, Google Post drafts, and review reply drafts once your profile is connected. It costs $49 a month for one location, and less per location as you add more. See the add-on prices.
Because local results change with where the searcher is standing. First outside your own front door, missing three miles east: the average describes neither. TuBe SEO keeps them apart: 49 separate searches around your area, 49 recorded positions, painted where they happened.
Yes. A plumber or roofer working from home is a service-area business, and Google treats it as local. TuBe SEO lays the grid over the area you actually travel to, so you see how far your ranking reaches before it fades. That fade line is usually the most useful thing on the report.
Not on its own. The audit gives you a scored 0 to 100 plan naming the exact change for every item and how strong the evidence is, and you make the change. With Local SEO Pro, Google Post drafts and review reply drafts wait for your approval. Posting straight to Google waits for Google's API access, so for now they arrive as drafts. Nothing changes on your profile without your yes.
An evidence tier says how sure the industry actually is that a factor moves local rankings. Local SEO carries more folklore than any other trade. TuBe SEO labels every factor as strongly evidenced, moderately evidenced, or weak, so your effort goes to what is proven.
Often, yes, and TuBe SEO flags the candidates. Google's rules say a listing must use the real-world name of the business, so a padded name is an advantage never earned. The breach is recorded with their review count and categories. Reporting stays your call, made on evidence.
More on the full FAQ, or see Local SEO Pro and the other add-ons on the pricing page.
Every plan audits your Google Business Profile. Add Local SEO Pro for the weekly 49-point map, the AI-answer grid and Google Post drafts: $49 a month for one location, less per location as you add more.
No pressure, no obligation. Prefer email? info@gotubeseo.com.
