| Who actually does the work? | A junior or an outsourced team you never meet. | You do. The tool hands you a list of problems. | The software does it, and you approve each piece before it goes live. |
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| Can you see the price before a sales call? | Rarely. The number arrives after the pitch. | Usually. The work is still yours to do. | Every price is published. Plans from $99 a month. |
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| What happens to pages that already rank? | Rewritten along with everything else. | Scored and flagged for the same changes as every other page. | Marked protected. The software will not change their title, headings or copy. |
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| Do they build links, or just write blogs? | Content, mostly. Links show up later as an upsell, if at all. | It reports the links you have. Getting new ones is your job. | Directory listings and weekly link prospects in every plan. PR outreach add-on coming soon. |
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| Do they know if AI recommends you? | Usually not. At best one ChatGPT screenshot pasted into a slide. | Sometimes, often as a paid extra. | 6 assistants checked every week, plus every question where AI names a competitor and not you. |
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| Who signs off before something goes live? | Sometimes nobody. Changes go live and get noticed when a ranking drops. | Some tools push fixes live across your site automatically. | You do. Articles, page fixes and AI questions wait for your approval. Nothing can hide your site from Google automatically. |
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| What does the weekly report look like? | A PDF built the night before the call, with charts that only go up. | Dashboards full of scores. Working out what they mean is up to you. | Rankings, articles, links, map coverage and AI mentions in one plain report every week. |
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| What happens if you leave? | The tool accounts are in the agency's name, so the history walks out with them. | Your data stays behind unless you export it first. | Everything is yours. The articles, the images and your data. |